Prepared for BMC Toys Book a meeting
HoloCards×

Every figure
has a story.

One card per figure. One story per card.

A proposal prepared for the BMC Toys team.

American Hero04/12
WW2 · Pacific
U.S. MarineIwo Jima · 1945
GEARM1 Garand · M1 helmet
SCALE54mm · Made in USA
SCAN TO UNLOCK
American Hero03/15
Revolution
British GrenadierBrandywine · 1777
GEARBrown Bess · bayonet
SCALE54mm · Made in USA
SCAN TO UNLOCK
Army WomenNo. 0007/1000
Army Women
Recon LeaderPlastic Army Women · S1
GEARPistol · binoculars
SCALE54mm · Made in USA
SCAN TO UNLOCK
Since 1991 · Scranton, PA

You keep a great American tradition alive.

Classic Army Men · Marx & MPC molds Tim Mee Toy Plastic Army Women American Hero playsets
Serious collectorsDiorama buildersVeteransHistory buffsFamilies

And after the bag is opened?

MADE
IN USASINCE 1991
BMC D-Day Invasion of Normandy playset box
BMC Plastic Army Women bag of figures
BMC Battle of Yorktown playset
The idea

One card for every figure.

American Hero04/12
WW2 · Pacific
U.S. MarineIwo Jima · 1945
GEARM1 Garand · M1 helmet
SCALE54mm · Made in USA
SCAN TO UNLOCK
A Marine at Iwo Jima
American Hero03/15
Revolution
British GrenadierBrandywine · 1777
GEARBrown Bess · bayonet
SCALE54mm · Made in USA
SCAN TO UNLOCK
A Redcoat at Brandywine
Army Women01/22
Army Women
Rifle SpecialistPlastic Army Women · S1
GEARRifle · helmet
SCALE54mm · Made in USA
SCAN TO UNLOCK
A Plastic Army Woman
In the bagIn the playset boxOpens the figure's file
1

Scan the card.

Any phone recognizes it instantly.

  • No QR code to print
  • No change to your packaging
  • iOS and Android

OptionNo cards at all: scan the figure itself.

American Hero04/12
WW2 · Pacific
U.S. MarineIwo Jima · 1945
GEARM1 Garand · M1 helmet
SCALE54mm · Made in USA
SCAN TO UNLOCK
American Hero04/12
WW2 · Pacific
U.S. MarineIwo Jima · 1945
GEARM1 Garand · M1 helmet
SCALE54mm · Made in USA
SCAN TO UNLOCK
Figure recognized
American Hero04/12
WW2 · Pacific
U.S. MarineIwo Jima · 1945
GEARM1 Garand · M1 helmet
SCALE54mm · Made in USA
SCAN TO UNLOCK
2

Open the figure's file.

Equipment

M1 Garand rifle, M1 helmetWhat it carries, what it was for, and how it was used.

History

Iwo Jima, Feb.–Mar. 194536 days of fighting for an eight-square-mile island.

Backstory

"Enlisted at 18. Landed with the 4th wave. Carried his brother's letter in his helmet."

For the collector

Sculpt · mold · yearPose 4 of 12 · every color variant made
3

Give it a name. Make it yours.

  • A name, a rank, a unit
  • Promotions after every battle
  • Your own platoon
  • A personalized service record
REGISTERED
NAME YOUR FIGUREPvt. Joe "Tex" Walker
RANKCorporal · promoted ×2
UNIT2nd Platoon · your squad
Print service record
BMC
SERVICE
RECORD

SERVICE RECORD

Name: Pvt. Joe "Tex" Walker
Rank: Corporal
Unit: 2nd Platoon
Theater: Iwo Jima, 1945
Collector: you
JField Book86 figuresVETERAN
WW2Pacific & Europe
American Hero04/12
WW2 · Pacific
U.S. MarineIwo Jima · 1945
GEARM1 Garand · M1 helmet
SCALE54mm · Made in USA
SCAN TO UNLOCK
American Hero07/12
WW2 · Pacific
Marine Squad LeaderIwo Jima · 1945
GEARPistol · field pack
SCALE54mm · Made in USA
SCAN TO UNLOCK
American Hero02/24
WW2 · Europe
U.S. InfantrymanNormandy · 1944
GEARM1 Garand · M1 helmet
SCALE54mm · Made in USA
SCAN TO UNLOCK
Tim Mee Toy05/11
Classic
Classic GITim Mee · classic sculpt
GEARRifle at the shoulder
SCALE54mm · Made in USA
SCAN TO UNLOCK
?
?
1777–1943American History
American Hero03/15
Revolution
British GrenadierBrandywine · 1777
GEARBrown Bess · bayonet
SCALE54mm · Made in USA
SCAN TO UNLOCK
American Hero11/15
Revolution
Continental OfficerBrandywine · 1777
GEARSword · tricorne
SCALE54mm · Made in USA
SCAN TO UNLOCK
?
American Hero06/16
1898
Rough RiderSan Juan Hill · 1898
GEARRevolver · campaign hat
SCALE54mm · Made in USA
SCAN TO UNLOCK
?
BMC Original01/01
Home Front
Rosie the RiveterHome front · 1943
GEARBandana · coveralls
SCALE54mm · Made in USA
SCAN TO UNLOCK
14 of 36 in this set
Find the missing figures at BMCToys.com →
Tim Mee Toy02/12
Old West
GunfighterOld West · 1870s
GEARTwin revolvers
SCALE54mm · Made in USA
SCAN TO UNLOCK
Tim Mee Toy03/12
Sci-Fi
Laser Team TrooperGalaxy Laser Team
GEARRay gun · antenna helmet
SCALE54mm · Made in USA
SCAN TO UNLOCK
Army Women09/22
Army Women
Recon LeaderDesert tan variant
GEARPistol · binoculars
SCALE54mm · Made in USA
SCAN TO UNLOCK
4

The BMC Field Book.

  • What they own
  • What's missing
  • Variants to hunt down

with a direct link to your store.

Who it's for

Built for collectors first.

THE COLLECTORDepth

  • Provenance: sculpt, mold, year
  • Checklists by set and by era
  • Numbered foil editions
  • Every color variant
American HeroNo. 0007/1000
Revolution
Continental OfficerBrandywine · 1777
GEARSword · tricorne
SCALE54mm · Made in USA
SCAN TO UNLOCK

THE FAMILYSharing

  • A history lesson in every card
  • Quizzes for young collectors
  • An AR battle scene on the kitchen table
For BMC

Meet your buyers directly.

Today BMC Toys Marketplaces Buyer ?
With HoloCards Card scan Collector registers Your audience
New set announcementsPre-ordersShow invitations
The business model

New revenue, on top of every sale.

Premium editionsPlaysets and bags that include the cards, at a premium price point.higher basket value
Foil chase cardsNumbered, limited cards that collectors hunt for and trade.scarcity collectors love
Content packsBattle stories, AR dioramas and mold histories, sold in the app.digital, no inventory
Direct salesEvery missing figure is one tap from BMCToys.com.your best margin

Try the numbers in the calculator below the presentation.

Turnkey

We build it end to end.

01CardsDesigned and printed in your colors, sized for bags and boxes
02ContentHistorical research and writing for every figure
03The appThe BMC app and Field Book, iOS and Android
04LaunchWe launch it with you, online and at shows

you keep doing what you do best: making the figures.

Next step

Start with a pilot.

1One setIwo Jima Marines or Plastic Army Women
2Cards & contentEvery figure gets its card and file
3MeasureScans and registrations, together
4Roll outAcross BMC and Tim Mee lines
American Hero04/12
WW2 · Pacific
U.S. MarineIwo Jima · 1945
GEARM1 Garand · M1 helmet
SCALE54mm · Made in USA
SCAN TO UNLOCK
American Hero07/12
WW2 · Pacific
Marine Squad LeaderIwo Jima · 1945
GEARPistol · field pack
SCALE54mm · Made in USA
SCAN TO UNLOCK
Army Women01/22
Army Women
Rifle SpecialistPlastic Army Women · S1
GEARRifle · helmet
SCALE54mm · Made in USA
SCAN TO UNLOCK
Army Women09/22
Army Women
Recon LeaderPlastic Army Women · S1
GEARPistol · binoculars
SCALE54mm · Made in USA
SCAN TO UNLOCK
Army Women09/22
Army Women
Recon LeaderDesert tan variant
GEARPistol · binoculars
SCALE54mm · Made in USA
SCAN TO UNLOCK
Already live

Enchantoria: our own collection.

An interactive card collection where every card comes to life, running on the HoloCards platform today.

the technology is ready. your first series is next.

The Enchantoria collection book on a tablet with physical cards
A collector scans an Enchantoria card

Let's give every BMC figure its story.

Book a meeting Visit holocards.io

we'd love to show you your first card.

American Hero06/16
1898
Rough RiderSan Juan Hill · 1898
GEARRevolver · campaign hat
SCALE54mm · Made in USA
SCAN TO UNLOCK
American HeroNo. 0007/1000
WW2 · Pacific
U.S. MarineIwo Jima · 1945
GEARM1 Garand · M1 helmet
SCALE54mm · Made in USA
SCAN TO UNLOCK
BMC Original01/01
Home Front
Rosie the RiveterHome front · 1943
GEARBandana · coveralls
SCALE54mm · Made in USA
SCAN TO UNLOCK
0:00 / 3:33

The proposal at a glance

BMC Toys Figure Cards

The productOne collectible card per figure, in BMC colors, packed in bags and playset boxes. Scanning it opens the figure's file in the BMC app. Or, with no cards at all, the app recognizes the figure itself.
The contentEquipment, battle history, character backstory, plus sculpt, mold and color variants for collectors. Name, rank and unit for every figure, and the BMC Field Book.
For BMCA direct, registered relationship with your buyers, wherever they bought. New revenue from premium editions, foil chase cards, content packs and direct sales.
TurnkeyWe design and print the cards, research and write the content, build and launch the app. Start with a pilot set, then roll out across BMC and Tim Mee lines.
Revenue model · illustrative

Try your own numbers

0collectors registered directly with BMC each year
$0digital content revenue per year
$0additional direct sales on BMCToys.com per year
$0additional revenue per year, before premium editions and foil cards

Illustrative model for discussion only. The default values are assumptions, not forecasts, and exclude HoloCards fees, printing and content costs. Replace them with your own figures.

Book a meeting Discover HoloCards

Concept prepared by HoloCards for discussion with BMC Toys. Card designs, character names and backstories are illustrative. BMC Toys and Tim Mee Toy names, logos and product photos belong to their owners.