HoloCards
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For toy, trading-card & collectible brands

Your collection, now with a digital life.

HoloCards helps brands turn physical collections into interactive digital experiences. Fans scan an item from your collection, add it to a digital album and unlock games, videos or character experiences.

Book a demo See how it works

Scan. Collect. Unlock.

A smiling girl scans her doll in an orange dress with a phone; the doll appears on the screen in a turquoise frame 1

Scan it

Scan an item from the collection to recognize it and open its digital experience. No QR code to print.

A smiling girl holds up her tablet showing her Brightwood Dolls digital album: four doll cards collected, four still locked; the four dolls stand beside her 2

Collect it

Add each scanned item to a digital album. See the items you've added and discover the rest of the series.

Over a girl's shoulder: she chats with her doll Ava on her phone while the doll in an orange dress sits on the bed in front of her 3

Unlock it

Discover the experience linked to each item: a video, a game or an interactive character.

See the full journey →

A world in your hands

The digital album

Every item collected. Every discovery ahead.

Every scan fills a page of the digital album. Collectors see the whole series at a glance: the items they have added come alive, and the rest of the series appears as silhouettes, each with an experience still to discover.

Help fans explore the full series and discover what they want to collect next.

Brightwood Dolls · Series 1 4 of 6 collected
Ava #1
Maya #2
Lou #3
Nia #4
Missing #5
Missing #6

One platform. Every kind of collection.

A smiling girl holds up a mini collectible figure from a blind box next to her phone, with the rest of the series on the table

Toys & collectibles

Doll lines, figures, blind boxes, plush, vehicles: if it comes in a series, it can come alive.

  • Doll series: collectors meet each doll through an animation, then chat with the character.
  • Blind-box figures: unbox your figure, scan it and add it to your digital collection.
  • Character plush: each one unlocks a bedtime story or a song.
  • Die-cast vehicles: scan a car and race it in AR on the kitchen table.
Two boys laugh as they scan a sports card with a tablet, their card binder open on the table

Trading cards

Sports, card games, anime and fantasy, educational sets.

  • Sports cards: the player's highlight video and season stats, right from the card.
  • Card games: the creature leaps off the card in animated 3D, ready for a mini-game.
  • Educational cards: scan the giraffe and learn where it lives, what it eats and how tall it grows.
  • Rare cards: points upgrade a card to an animated 3D foil.
Explore toys & cards →
For toy & card makers

Your series. Your brand. Your data.

  • The whole catalogue in your look and feel: cards, buttons, backgrounds
  • Choose the experience for each item: animation, video, AR, chatbot, game
  • Publisher Module to manage series and content
  • Three-level points system for engagement
  • Analytics: see which items fans scan and collect, and which ones are missing from their collections
  • Protected parent section, built with COPPA in mind
For brands →
Three kids laugh together on a yellow sofa over their collection on a tablet, a race car, a dinosaur and cards on the floor
For collectors

A digital album made for more than collecting.

  • An experience behind every card, doll or figure
  • A digital album that shows the whole series
  • Points and animated upgrades
  • A community to share their finds
Use case

Enchantoria

A fantasy trading-card game: each card scans into a digital album and brings its character to life on screen.

Enchantoria digital card game on a tablet, with physical cards beside it A collector in an orange Enchantoria hoodie scans a card on a tablet

From collection concept to app launch.

Setup & customization

Cloud, iOS and Android stores.

Interface design

Your brand, our designers.

Content development

Animation, video, AR and character chatbots.

Card, packaging & insert design

Designed and print-managed.

Custom features

Bespoke builds from our R&D team.

Turnkey program

All of the above, delivered as one program.

All services →

See what HoloCards can do for your collection.

Explore the platform in a 30-minute demo and discuss the experiences you could create for your fans.

Book a demo Get the white paper