HoloCards
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How it works

From the box to the book in one scan.

No QR code, no special printing, no extra hardware. Collectors scan with a phone or a tablet.

Over a boy's shoulder: he holds a race-car trading card in one hand and scans it with his phone in the other; the card appears on the screen inside a turquoise scan frame
1

Scan it

Scan an item from the collection to recognize it and open its digital experience. Our AI recognizes the item from its image alone, so nothing on your product has to change.

  • Works on cards, toys, figures and packaging
  • No barcode or QR code to print
  • Phones and tablets, iOS and Android
2

Collect it

Add each scanned item to a digital album. See the items you've added in colour, and discover the rest of the series as silhouettes.

  • One album per series, in your brand's look
  • Sort, classify and tag in personal tabs
  • Missing items always in sight
A smiling boy sits on his bedroom rug holding up a tablet showing his Turbo Track race-car digital album: seven cards collected, five still locked
An amazed boy watches through his phone as a red race car bursts out of the trading card in augmented reality, ringed by glowing orange light
3

Unlock it

Discover the experience linked to each item: a video, a game or an interactive character. The brand chooses the experience for each one.

What a scan can unlock

Animation

The character on the card or the toy comes to life.

Video

Highlights, behind-the-scenes, episodes, tutorials.

Augmented reality (AR)

A 3D character standing on the card or the table.

Character chatbot

Kids talk with the doll or hero, in the character's own voice.

Mini-games

Battles, races, quizzes, built around the series.

Points & 3D foil

Earn points to unlock animated foil effects for your digital cards.

Storytelling

Each character tells its own story, chapter by chapter.

Reading experience

Stories and picture books to read along, page by page.

Behind every scan, the brand is in control.

  1. Publisher ModuleUpload the series and the images of each item.
  2. ExperiencesAttach an animation, video, AR scene, chatbot or game to each one.
  3. Look & feelCards, buttons and backgrounds styled to your brand.
  4. AnalyticsSee which items fans scan and collect, and which ones are missing from their collections.

See it work on your own collection.

Book a demo