How much more could your collection sell?
Enter your yearly volume and prices, then play with the percentages. Each lever explains where the extra sales come from, in stores and through direct sales to the collectors you now know.
Your sales today
Your yearly volume through retailers, and the two prices that matter: what a retailer pays you, and what a fan pays in the store.
In-store sales lift
Each percentage is extra units sold through your retailers in a year. Pick a scenario, then adjust each lever.
Missing-Piece Effect™
Where the lift comes from: after a scan, the digital album shows the whole series, including every item the collector doesn't own yet. The empty slots are hard to ignore: each one is a small "I need that one" moment, and that little hit of dopamine sends collectors back to the shelf to complete the set.
New-release pull
Where the lift comes from: collectors who scanned are reachable in the app. When a new wave, color or edition comes out, they hear about it first, and it appears in their album as a new slot to fill. That brings them back to the store on launch week instead of whenever they happen to pass by.
Shelf appeal
Where the lift comes from: a product that unlocks a video, a game, augmented reality or a character to chat with does more than the one beside it. Parents and gift-givers choosing between two similar items pick the one with something extra, and the pack can say so.
Community & word of mouth
Where the lift comes from: collectors share their albums, compare rarities and trade. Friends see the series and want in, and store events like scan nights and event-exclusive editions turn that buzz into visits. New buyers arrive through other collectors, not through ads.
Direct sales
This is the value of a direct relationship with your collectors.
Direct sales, as a % of your retail volume
Where the value comes from: through retail, you rarely know who buys your products. With HoloCards, every scan is a collector who joins your community, so you can sell to them directly: the exact pieces missing from their album, exclusives, bundles and chase editions. And on a direct sale you keep the full consumer price instead of the price a retailer pays you.
